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12 March 2010

California Tourism Australia is the tourist board representing the State of California in Australia.

We understand that privacy is important to you and are committed to protecting it online. California Tourism Australia strives to handle personal information in a manner which is consistent with the local privacy laws that apply.

The purpose of this statement is to inform users of this website what information is collected about them when they visit this site, how this information is used and if it is disclosed.

As set out above, California Tourism Australia is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998.

1. Sites covered by this Privacy Policy

This Privacy Policy applies to the website –, which is the official California travel site for Australian visitors.

The website contains hyperlinks to other websites owned and operated by third parties for your convenience and information. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or that is collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

2. Types of information we collect

This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.

  • Personal information

This is information that is associated with your name or personal identity. California Tourism Australia uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your relationship with us. We take seriously the trust you place in us and will not sell, rent or lease your personal information to others.
On our website, you can order various guides and maps, request information, subscribe to marketing or support materials. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address.


  • Non-personal information

This is data about usage and service operation that is not associated with a specific personal identity. California Tourism Australia collects and analyses non-personal information to evaluate the performance of the website and also how visitors use the website so as to use this data to further improve user experience. Non-personal data we collect may include the pages visited on our website(s), unique URLs visited within, browser type, IP address, software and hardware attributes and information on geographical location of the user.

We may collect the following types of information:


  • Mailing address – We collect name, email address, postal address and other personal information for the purpose of sending out the maps/guides that you may have ordered on our website.
  • User communications - When you send email or other communication to us, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
  • Affiliated sites - We offer some of our services in connection with other websites; Personal information that you provide to those sites may be sent to us in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.
  • Cookies - We may also use cookies. For an explanation, see more information below.

When you visit, we send one or more cookies - a small file containing a string of characters - to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service by storing user preferences and tracking user trends, such as how people search. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features on our website may not function properly if your cookies are disabled.

We process personal information on secure servers in Australia.

3. Disclosure of Your Information

California Tourism Australia will not share personal information with any other third parties without your permission, unless to: (i) respond to duly authorised information requests of governmental authorities; (ii) comply with any law, regulation, subpoena, or court order, (iii) help prevent fraud or to enforce or protect the rights and properties of California Tourism Australia; or (iv) to protect the personal safety of its employees.

We will disclose personal information about you internally to only those employees who may require access to it for the purpose of fulfilling their duties and to third parties for the supply of goods and services, for website administration, or elsewhere when you have consented to such disclosures, or where such disclosures are required or permitted by law. These third parties are contractually bound only to use personal information to perform the services that we hire them to provide. More information on third party is given below.

Third Party Service Providers: We employ other companies and individuals to perform certain functions on our behalf. Examples include fulfilling orders for maps and guides that were placed online, delivering packages and sending postal mail, providing marketing assistance, providing search results and links (including paid listings and links). They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by Australia’s Data Protection Act.

4. Choices for Personal Information

When you order maps/guides, we ask you to provide personal information like your postal address. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal information, in which case we may not be able to provide the request to you.

5. Information Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, third-party storage and processing practices that we employ and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to our employees and contractors who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

6. Access to Personal Information

You may renew, update or delete personal information that we hold about you by contacting us as detailed below.

7. Contacting Us

We value your opinions. If you have comments or questions about our privacy policy, please email or write to us at

California Tourism Australia
32 Crown Street
Woolloomooloo NSW 2011
P: +61 (2) 9361 0660 F: +61 (2) 9356 2001

8. Changes to Privacy Policy

Each version of this Policy will be identified at the top of the page by its effective date. Please note that this Privacy Policy may change from time to time. We reserve the right to add to or amend this privacy policy at our sole discretion, without prior notice to you. Please review our privacy policy on a regular basis to make sure you have read the latest version and you understand what we do with your personal information.


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